The Rise Of Lifestyle Masturbation

I woke to the sound of success gurus preaching mindset, mastery, and mountains climbed. My wife had fallen asleep watching something ‘inspirational’ on YouTube, and the algorithm kept feeding us golden-tongued monologues through the night.

It was the first morning in ages I didn’t have to rush, so I lay there listening. One after another, they spoke of personal growth, wealth creation, and the life-changing power of self-belief. But not one mentioned the climate crisis. Not one spoke of injustice, or hunger, or the billions of animals enslaved and slaughtered each year for products we don’t need.

Later, I made coffee and put on a video by Ronnie Lee — founder of the Animal Liberation Front. No polished branding. No empire-building. Just quiet conviction and a lifetime of resistance.

Ronnie doesn’t sell transformation. He embodies it. He speaks of the greatest struggle ever fought — against the greatest oppression that’s ever existed. Not for personal gain, but for the voiceless. For those deemed so insignificant that even the term “slave” is considered too dignified.

His message is not popular. It doesn’t flatter the ego. It asks us to set aside ambition and consider others. And yet, it is far nobler than any TED Talk or lifestyle vlog. It is a call to greatness — not the kind that builds empires, but the kind that dismantles them.

Let us not fall under the spell of those who sell self-importance wrapped in spiritual jargon. Let us find inspiration in the quiet wisdom of those who fight for justice, who speak for the silenced, and who remind us that true transformation begins with compassion.

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